Credits
A digital project built around hospitality
The Sant’Efis Hotel website was redesigned to turn the online experience into a clearer, more elegant and booking-oriented journey, while keeping the hotel’s identity, quality of hospitality and connection with its surroundings at the centre.
The challenge: presenting a 4-star superior hotel with clarity
The project required a complete review of the digital experience: information architecture, readability, navigation, presentation of rooms and common areas, multilingual content and consistent usability across desktop, notebook, tablet and smartphone.
The solution: a web ecosystem designed around the guest
Area Marketer handled strategy, architecture, design, WordPress development with Bricks, the four-language structure, responsive optimisation, accessibility, imagery, content, forms and the integrations required to make the website more coherent, faster and easier to use.
The result: a more refined, organised and useful digital experience
The new website guides guests from discovering Sant’Efis Hotel to choosing rooms, restaurant experiences and services, through to enquiries or booking, with a consistent visual system and more readable content.
STRATEGY, DESIGN AND DEVELOPMENT BY:
AREA MARKETER
Digital Process Engineering & Strategic Web Marketing.
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